You can’t get the idea of a real estate portfolio out of your head but you don’t have the confidence, knowledge (or maybe the cash) to grow.
ARE BRAND NEW TO REAL ESTATE INVESTING AND YOU:
INHERITED REAL ESTATE (AND A LEGACY/MESS) AND YOU:
OWN A FEW DOORS OF YOUR OWN THAT YOU HUSTLED HARD TO GET AND YOU:
- Don’t want to make an expensive mistake or get into a stressful situation
- Don’t have all the knowledge or experience you need to invest
- Want assets that will make you money and cash flow but don’t know where to start
- Don’t know what you don’t know when it comes to real estate… and that’s both intimidating and scary.
- Want to honour the legacy your that was given to you and make the most of it
- Don’t know how to operate the business side of your properties
- Know it’s not optimized because you’re not getting cash flow or freedom
- Need to figure out how to own real estate that works for your life and family (and maybe even scale it)
- Are working incredibly hard managing tenants & toilets
- Feel stuck because you’ve hit the financing ceiling and have been told you can’t buy any more properties or borrow any more money
- Still want to scale your portfolio but have no idea how you’d physically, mentally or financially make it happen and sustain it
- Are nowhere near having the time or financial freedom you envisioned having from real estate
MAYBE YOU...
- You can’t find the real estate crystal ball to tell you what the best market to invest in is, help you find deals or the money for a down payment.
- Learning all the things feels overwhelming, you’re stuck in analysis paralysis, and don’t have the confidence (and maybe the cash) to put an offer on a property.
- Your current job and income level doesn’t give you a lot of financial wiggle room for making a big investment (whether that means saving, or borrowing).
- Real estate feels out of reach, unaffordable, and only for “rich people”, and even if you COULD afford it, you still can’t figure out what’s a “good deal” and how to actually buy it
You LOVE the idea of building your real estate empire but you’re stuck and can’t take the first (or next) step.
Welcome to the world of empire building!
Your time and money is still directly tied: the only way you know how to make more money is to work more. And you KNOW there has to be a better way.
The real problem is this:
This is the power of Multifamily Real Estate.
Create generational wealth
Leave a legacy for your kids so they don’t have to struggle
Have more cash flow as you raise your family to spend time together, travel, and enjoy life
Sleep easier knowing your money is making money for you
It’s totally possible to:
IMAGINE:
Feeling confident investing in real estate again and again
Understanding how to choose a market
Confidently analyzing real estate deals and knowing what to look for before investing
Knowing how to build a team, navigate financing options, put in offers, take ownership with pride, and build a real estate asset for the long-term
Starting, scaling and growing strong in real estate, with a solid foundation
Imagine owning real estate that cash flows month after month, creates generational wealth and gives you more time and money to live your life on your terms.
What is Multifamily Real Estate and why do we love it?
Multifamily Real Estate includes residential properties that consist of multiple housing units within a single building or complex. This could include a duplex, triplex, apartment buildings and mobile home parks.
Consistent Cash Flow: Even if one unit is vacant, you have others to generate cash flow.
Economies of Scale: One roof, one heating system, one set of closing costs.
Potential Access to Commercial Financing: This one’s a game-changer!
Scalability of Portfolio: Easier & more efficient way to grow.
Lower Cost Per Door: On average compared to single family homes.
Lower Maintenance Costs Spread Across Multiple Units: Need we say more?
Less Individual Management: One tax bill, one management contract - multiple income streams.
Asset Stability: People always need a place to live in both prosperous times and economic downturns.
Here’s why we LOVE Multifamily Real Estate:
Join us in Build Your Empire!
Customized Action Plan
Tools to Scale
Advice, answers, tips and a second set of eyes on the deals you’re analyzing
Know exactly the steps you need to take, in the right order
Stop overanalyzing, get out of analysis paralysis and avoid costly mistakes
>> Apply Now! <<
Personalized Mentorship
(Two on one? Yes, you get access to TWO unique coaches to propel you in your real estate journey).
A 6 month Two-on-One coaching experience to teach you to choose a market, analyze deals, and build your real estate team with confidence.
Here’s what you can expect from Build Your Empire:
We’ll spend 6 months together teaching you our strategies for choosing a market, building a team, analyzing a deal, navigating financing and closing the right Multifamily Real Estate opportunities for you.
You’ll Get:
6 months of guidance and support
✅ Experienced investors in your back pocket
✅ Get clarity on your goals, current resources and get you ready to build your real estate empire.
Customized 5-Step Action Plan for YOU
- Have clarity and know exactly what to focus on
- Reduce the overwhelm
- Take action that will get you results and closer to your real estate empire
- Get clarity on what to focus on when things get overwhelming
- Choose a market based on market considerations alongside your personal goals, assets, financing considerations, and budget
- Review or learn how to confidently analyze a deal so you can do this whenever a potential deal comes up
- Optimize your current portfolio to ensure you’re maximizing the potential of your assets - and yourself
- Understand your options to fund a deal through traditional and creative financing options
- Analyze a deal right away so you can decide whether to put in an offer or not.
- Review your due diligence before you remove conditions on a property.
- Practice and get feedback on your Investor Presentation before you meet with a private lender.
- Get unstuck or re-align your mindset after you’ve hit roadblocks and feel defeated (we’ve got you!)
- Troubleshoot an urgent issue such as unplanned maintenance, financing snafus, or management challenges.
6 “Phone a Friend” Calls
- Learn how to evaluate and underwrite a multifamily property
- Ensure you’ve calculated all the key calculations and KPIs (key performance indicators) including COC return, ARV, ROI and more. Pssssst: if you don’t know what these all mean or why they’re important, this is what we can help you with!
- Determine important costs including renovations, holding costs, monthly cash flow, and more.
- Determine your exit strategy - critical for BRRRR and when working with creative financing options and private lenders.
- Feel confident making a numbers-based decision on your real estate investment, instead of your emotions.
…And surprises along the way (but if we told you, they wouldn’t be a surprise).
Bonuses to help take the guesswork out of this whole process!
✅ Content Deep Dive
✅ Templates
✅ Checklists
✅ Interview Questions
>> apply now! <<
Here's the catch:
There are only 3 spots available for Build Your Empire for Fall of 2024 and we don’t know when we’ll open spots again.
(All Build Your Empire Pricing is in Canadian Dollars)
The investment is $9000 + tax
Or 6 monthly payments of $1575
Pay in Full Discount is $8000 + tax
Are you ready to Build Your Empire?
Testimonials:
Testimonials:
– gretchen cruz
Lisa and Troy's success speaks for itself - they clearly have the knowledge and experience with investing in real estate, and have turned it into their own empire, and are now also helping others achieve the same goal. We would have never gotten started in investing in Multifamily Real Estate without them. They talked us through exactly what they've done, the mistakes they've made, what has worked for them and what hasn't, what to look out for, and have also set us up with a phenomenal team to help us with our real estate journey. We've grown our portfolio from two doors to almost eight (and still plan to keep growing it) thanks to their help! There are a lot of people out there saying you should invest in this or that, but either don't have the knowledge or experience to back it - whereas Lisa & Troy have been doing this for 14+ years, and have the portfolio to show. They are genuine, kind, hard-working people that truly want the best for everyone, and I cannot recommend them enough!
Here’s what some past clients have to say about Build Your Empire:
We pour our time, mind, knowledge, heart and soul into our clients.
Why are we only taking 3 clients this Fall?
You can see: Build Your Empire includes a lot of one-on-one time and attention from Lisa and Troy. We’re there to be a second set of eyes on your deal analysis and hold your hands through your first (or next-level) deals. Because of this intimate process and mentor relationship, we don’t offer refunds for this service.
Let’s make sure it’s a great fit for both of us.
>> I’m Applying Now! <<
Here are some examples we’ve made ourselves or seen those around us make:
❌ Overpaying for a property, thinking if you can just “massage” the numbers a bit, it will make sense long-term because “real estate always goes up, right?” (NO, NO. WRONG! Please don’t think this or do this!).
❌ Underestimating renovation costs by tens of thousands of dollars
- Opening up a wall and finding old plumbing is just ONE of the weird and wild things you don’t want to discover after-the-fact
❌ Missing or incorrect KEY calculations in the purchase and resulting in:
- Losing out on hundreds (or thousands) of dollars of monthly cash flow
- Forgetting to factor in important and unavoidable expenses
- Underestimating fixed expenses
- Underestimating closing costs and expenses (both at the beginning and on the refinance)
- Low ARV (After Repair Value) on the exit and not being able to pay back partners
Do you realize how easy it is to make a $10,000 mistake (or *gulp* a $100,000 mistake) in real estate?
I don’t want to scare you but…
- Keep a property that you now need to PAY into each month, instead of it paying you
- Sell the property for a discounted price
- Borrow money from everyone you know, liquidate your other investments to TRY and make the deal still kinda/sorta make sense… or at least help pay the bills
Doing it yourself is going to make it MORE likely that you make mistakes.
Now, there’s no guarantees that you won’t make mistakes going forward (#sorry #disclaimer). Mistakes WILL happen if you’re in the game long enough.
But why not set yourself up for success, start strong and avoid the easier-to-avoid-mistakes like these?
The result of these kinds of costly mistakes?
- Appreciation: Real estate can increase in value (according to CMHC, they double approximately every 25 years). This is what most people think of when purchasing real estate but it’s far from the only potential way to make money with real estate.
- Rental Income: Monthly income is another obvious way people make money with real estate. The income can cover your expenses & can generate positive cash flow each month.
- Instant Equity: Buy a property under market value, and instantly make $50,000, or $100,000 or even more. We’ve done it, our clients have done it.
- Forced Equity & Appreciation: You can implement strategic property improvements to ensure your income increases and expenses decrease. This provides not only improved cash flow, but the potential for additional appreciation and equity.
- Tax Advantages: Depreciation, tax write-offs, etc are available with real estate investments. Real Estate Coaching can also be a business write-off.* As always, talk to your accountant and financial professionals
- Leverage: You earn appreciation on the bank’s money too. With real estate, if you purchase a $100,000 property and put down $20,000, and the property increases in value to $120,000, you haven’t got a 20% return: you actually get a 100% return on your intial $20,000. It’s also important to note that leverage also increases risk, which is why numbers matter so much.
- Principal Pay-Down: Over time, your mortgage gets paid off. Month after month, rental income can cover your mortgage and pay-down what you owe, building equity automatically.
- Reinvestment: With real estate, you have the opportunity to refinance properties. This gives you the option to potentially pull-out equity, which you can then use to purchase more properties. (This is the magic of the BRRRR and if you didn’t know before, now you know).
Ok, now we’ve talked about the mistakes. Now, let’s talk about all the ways you can MAKE money in real estate:
With all these ways to make money, and the high cost of mistakes in real estate investing, you can see why we believe in Real Estate Coaching.
>> Apply now! <<
We get it. There’s people out there offering you multiple weekend seminars, 130+ videos and hundreds of hours of content to learn about Multifamily Real Estate Investing.
But is the CONTENT what you want?
Or the results (aka: your own multifamily property portfolio).
If you’re here and still reading this, you CLEARLY want to own your own Multifamily property.
Hot take: You don’t need hundreds of hours of video: you need to take action.
We’ve seen this time after time:
People use a ton of content as a procrastination tactic.
Watching videos makes you feel “productive”.
But it can be a trap:
Instead of having to do the scary things (like interview team members) or challenging/boring stuff (like analyzing deals or setting up your Quickbooks account), you get stuck in constant learning and the need to consume more content.
The results?
Well. There aren’t any.
Build Your Empire is an Action-Oriented experience that gives you the information you need to reach your personal goals… and nothing more.
Trust me: you’re going to learn everything you need to know and we’ll guide you to additional resources (and provide some along the way).
Would you rather spend HOURS watching video content and do-it-yourself or do you want to actually get results?
Build Your Empire is not an online course. This is a high-touch coaching experience where we hold your hand through the process.
>> Apply now! <<
a) Reduce their chance of mistakes and
b) Accelerate their timeline and get results faster and easier than they could without us.
We get it. You’re a real estate investor (or at least, an aspiring investor).
And we’re willing to bet one of the reasons you love real estate investing is because it’s a real, tangible, asset.
You can touch, see, walk into and LIVE in your real estate property. And there’s something special about those kinds of investments.
But then there’s other investments in your business, your company, and yourself: that while they may not be something you can physically touch, they’re investments, nonetheless.
An investment in real estate coaching is an investment in yourself, and in your future real estate portfolio.
Our clients have come to calls with a deal they were going to put an offer on, and once they learn how to actually analyze a deal, they realize it could have cost them tens (or hundreds) of thousands of dollars. Working with a coach saves them a LOT of money in the long run because they didn’t buy the wrong deal.
An investment in your learning and growth helps save you from making expensive mistakes.
Also, let’s be real: when it comes to real estate, one good deal can earn this investment back within the first year or two… and even on the buy. There are many times we buy a property under market value and instantly make $50,000, or $100,000 or even more. That’s a 10x on the investment in coaching: from day 1 of owning the property.
If you can purchase a property sooner, or scale a property faster (and in the RIGHT way with solid numbers), there’s an obvious return on investment.
You’re probably thinking:
Why would I hire a real estate coach when I could put that money towards a down payment, renovation, etc?
How?
Mistakes. It’s EASY to make a $10,000 or $100,000 mistake in real estate. Choosing the wrong deal, missing out on a key piece of information in your analysis or not having an exit strategy on your property can cost a LOT of money.
Lost opportunities. Real estate doesn’t ALWAYS go up, but over time, it does tend to appreciate. On top of appreciation, you’re also missing out on rental income, mortgage principal paydown, the opportunity to build equity, potential improvements you could be making, monthly cash flow, tax advantages and more. This could easily add up to tens or hundreds of thousands of dollars.
Our goal? To help you make this investment a no-brainer.
We want to help you 10x or even 100x this investment.
We know this is possible because since we invested in real estate mentorship, we made our money back MANY times over.
Will buying one property make you more than $10,000 in the next 5 years? Even in the next 2 years?
There’s no guarantees… but as you can see, there’s lots of ways you could make this money.
Let’s talk about Real Estate Coaching as an investment:
What if we told you successful real estate investing was more about knowing how to spot opportunities and understanding the principles of market analysis instead of “timing the market”?
There are always opportunities out there, but you need to know how to spot them.
First, let’s be honest: we don’t have a real estate crystal ball (but as soon as Amazon starts offering them, you better believe we’ll be choosing “Prime Same-Day Delivery” on that).
No-one knows exactly what the markets will do or what direction interest rates will go.
That’s as true today as it was 1 year ago, as it will be in 1 year from today.
When opportunities come up, you need to be guided by principles and math, not emotion and scarcity or FOMO.
If you understand market fundamentals, know how to analyze deals, build in contingencies (and conservative estimates), you make it more likely that you can weather any upcoming storms.
If you plan for 8 things to go wrong, but only 2 go wrong, you’re in a great position to still have a successful investment.
You might be worried that there are no deals out there right now, interest rates are too high, and you’re not sure what the market is going to do.
Is right now a good time to invest in real estate?
Do you really want to make decisions worth hundreds of thousands (or millions) of dollars based on a Youtube or TikTok video? (Or worse, a Facebook group?!)
Can’t I learn about real estate online for free?
We hear this all the time. I can learn all this on Youtube, Tiktok and Instagram for free. Why would I PAY for this?
But here’s a truth bomb:
If you could have done this alone, you would have done it by now.
Also, what we share and the strategies we use are not beginner level stuff - and it’s highly personalized to you. You need to know what works for YOU and your unique situation: not the comment section on a Youtube video.
The truth is, if you’re going to invest for the long-game, an investment in coaching can help you avoid financial, emotional, and psychological heartache.
Real estate is about freedom and letting you live the life you want. Intentional investments can help you do this.
There’s no requirement to own your own home prior to investing in real estate: not from the bank, or otherwise.
A big part of freedom is choosing where you want to live. For those living in major cities in Canada (read: expensive cities like Vancouver and Toronto), renting might be cheaper than owning, and it might be better to save money on the rent and invest the difference somewhere else.
Another potential option if you don’t own your own home? House-hacking. That means a combo of renting and living in your investment property. renting out some of the space (such as renting a room or basement) or purchasing a multifamily property like a duplex or triplex and living in one of the units while renting out the others. This is where multifamily properties can be a true game-changer and open up a multitude of possibilities.
The bottom line? There’s no ONE way to invest in real estate and it all depends on your specific goals and situation. There are plenty of opportunities, ways and reasons to get started in multifamily real estate investing.
But I don’t even own my own home yet. Don’t I need to own a home first?
>> apply to work with Lisa & Troy ! <<
Build Your Empire is perfect for you if you…
Want to invest in multifamily real estate and are done waiting to get started
Envision your life with more time and money freedom
Look at those with 10, 50, or 100 doors and wonder how they do it
Feel stuck on where to start, and how to grow a portfolio
Want to create generational wealth and honour your family’s legacy
Are ready to put in the work and get started
Navigate financing options including traditional and creative financing methods
Take possession of a property and optimize it to be a cash-flowing asset
Create a personal brand and establish credibility as a real estate investor
Develop a professional network in the real estate space
Be ready to “repeat” this process as many times as you want
You’re going to learn how to:
Get clarity on the best real estate strategy for you
Choose the right real estate market
Build a remote team to source, renovate and manage your properties
Have a clear action plan and steps to take
Confidently analyze deals and know which ones to pursue (and which ones to leave behind)
Overcome the analysis paralysis, fear and mindset challenges that come up when you’re doing something new like real estate investing
We want you to feel confident investing in Multifamily Real Estate after working with us to Build Your Empire
We’re Troy & Lisa Michaud. As active real estate investors ourselves with over 90 doors across Canada, we can’t wait to help you get confident in multifamily real estate investing.
I’m Lisa Michaud and this is my husband, Troy. We’ve been investors for over 12 years across Canada and we now own over 90 doors. We’re active investors: still putting in offers (and you’ll find us having to update the number of doors often).
That’s what makes us unique: we’re in it, we know what’s going on today and how to build a portfolio in the current market and interest rate environment. We’ve gone from 9 - 90 doors in the last 4 years, and we’re still growing. Along the way we’ve done everything from house-hacking, short-term rentals, rent-to-own, joint ventures, creative financing, and now focus on BRRRR-ing multifamily properties.
Meet Your Coaches
Troy Michaud
Troy Michaud
Deal Analyst Extraordinaire
A Power Engineer by trade (which means he boils water for a living), he understands the ins' and outs' of renovations, heating and mechanical systems. Often referred to as an old man trapped in a millennial's body, while he may be reluctant, he really is a millennial (and his birth certificate proves it).
Experienced in:
- Analyzing Markets
- Renovations
- Building Remote Teams
- Construction
- Plumbing, Electrical, Roofing, Heating, HVAC systems
- Navigating Financing
Lisa Michaud
Lisa Michaud
Professional CTI-Trained Coach
As the host of Goalden Girls Podcast, she's also the talker of these two. Together, Lisa + Troy host popular networking events for Intentional Real Estate Investors, both in-person and virtually, bringing together real estate investors, experts and professionals to share knowledge, inspiration and help others create success on their terms too.
Experienced in:
- Goal-Setting
- Focus
- Accountability
- Marketing
- Personal Branding
- Insurance
- Mindset
- Money Mindset
- Raising Capital
- Building Teams
With us, you don’t have to choose JUST a mindset coach or JUST a real estate coach, or JUST a business coach.
You get all this with Lisa & Troy.
>> I want to work with Lisa & Troy ! <<
frequently asked questions
You might be wondering...
Great question. Troy and Lisa are not meant to replace any other financial, legal or real estate professionals. We work with our trusted team of real estate agents, property managers, mortgage brokers, commercial bankers and lawyers. In fact, one of the things we’ll work on together is building this trusted team and utilizing their expertise.
Does this replace having a realtor, or any other professional? What other professionals will I need on my team?
We totally get it and LOVE helping fellow investors. These spots are VERY limited: we only offer 2 VIP calls a month. These sessions are $1500 + tax. To purchase and book your VIP call, Apply using our Build Your Empire application, and in it, make a note that you’re interested in a VIP call. We'll be in touch to book you with our earliest availability.
- A stable income (from employment, business or other sources)
- All consumer debt paid off (or manageable with the ability to pay off with relative ease)
- An emergency fund (important if renovations go over budget, or are delayed, or any other unexpected expenses come up)
- Liquid investments/assets: the ability to sell some assets if needed for cash
- Funds available. The amount needed is relative to your investment goals and multifamily goals. This may be less than you think, depending on the market.
Let’s do this! The first step is to fill out an application form here ****. We’ll review your application and if it looks like a great fit and we are confident that we would be able to support you, we’ll send you a link to Book a Discovery Call. There’s no obligation on the call and it’s a chance for us to get to know each other more and ensure Build Your Empire is right for you.
How do I get started?
We totally get it and LOVE helping fellow investors. These spots are VERY limited: we only offer 2 VIP calls a month. These sessions are $1500 + tax. To purchase and book your VIP call, Apply here *** and in the application, make a note that you’re interested in a limited VIP call.
What if I don’t need the whole “shebang” and just need an hour with Troy and Lisa? I just have a few questions and I think then I could be on my way?
Our goal is to get fired by you at the end of our 6 months together because you don’t need us anymore. Our structure allows for people to think carefully about their question and to use whatever tools they have first before they come to you? General questions = general advice = go to Google lol. But specific questions to their situation/deal: this is our jam. This is what they’re paying for. We want them to be intentional about this.
Can I text/email/call/DM Lisa & Troy in the middle of the night?
We’ll spend 6 months together teaching you our strategies for choosing a market, building a team, analyzing a deal, navigating financing and closing the right Multifamily Real Estate opportunities for you.
Remind me again: What’s included?
+ Bonuses to help take the guesswork out of this whole process!
Multifamily Deal Analyzer Tool
6 “Phone a Friend” Calls
8 1:1 calls:
4 with Lisa &
4 with Troy
Customized
5-Step Action Plan for YOU
1 Deep Dive with Troy & Lisa
6 months of guidance and support
